Portfolio | Nekisha Wright

Nekisha unveils largest sustainable mattress line, Beautyrest Harmony, at SSB's first virtual tradeshow.

The 2020 Leading The Way trade show targeted retailers, consumers and media members, and provided a remote showcase of new products streamed live from company headquarters in Atlanta, GA. The event also included a showroom walkthrough, in-depth product tours, speeches by company officials and a celebrity host, TV chef G. Garvin. Click the video below to learn more about Beautyrest Harmony.

Serta Simmons Bedding Virtual Tradeshow

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April 2021 Issue

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Beautyrest x Christian Siriano Partnership

NEW YORK FASHION WEEK

From the bedroom to the runway, Beautyrest and renowned designer Christian Siriano partnered together to prove it's always

fashionable to be well-rested.

Through the partnership spearheaded by Nekisha, Beautyrest made a stylish debut at NYFW as a proud sponsor of Christian Siriano's highly-anticipated, first-class fashion show and generated headlines including 1.3 billion media impressions with high profile publications. Later, Nekisha launched the limited-edition wedding mattress inspired by Christian Siriano’s bridal collection at Macy’s and online retailers including Beautyrest.com.

Publication Feature: Beautyrest Stuns at Fashion Week with Christian Siriano, SleepRetailer.com, April 2021

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Beautyrest® by Christian Siriano is a luxurious offering featuring an elegant ruffles top-panel design, with intricate and sophisticated details inspired by his latest bridal collection. The elegant aesthetic design, innovative coil structures, intricately engineered cooling technology, and the latest in pressure-relieving memory foam make this Limited Edition the ultimate choice in sleep luxury.

Publication Feature: Say "I Do" to the New Beautyrest by Christian Siriano Wedding-Themed Mattress

Beautyrest Harmony Lux

Publication Features: Beautyrest l Rethink

Beautyrest Launches Harmony Lux Line in Partnership with Seaqual

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March & May 2021 Issues

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Nekisha owned and brought to market Beautyrest's Harmony Lux collection, the brands very first sustainable product line. She also led the advertising campaign and lifestyle photography direction to support retail, ecommerce and tradeshow launch. Her work has also been featured in Experience Life, Lifetime Fitness's award-winning health and wellness magazine and on display banners across Lifetime Fitness athletic clubs.

Beautyrest Black

In partnership with Badger & Winters, the advertising agency of record, Nekisha was a primary contributor for the rebrand of the Beautyrest brand. She in partnership with the brand team leveraged consumer insights to uncover the newly defined consumer target, brand positioning and brand architecture. In addition to the new advertising campaign development she also contributed to defining the visual brand language (i.e. brand look/feel, tone of voice, brand messaging, colors, logo, etc.).

Publication Features: Beautyrest Sleep First Class Campaign

Beautyrest Black l Sleep First Class

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Nekisha headed product development for the Goody hair accessories brand. She successfully launched two leading product innovations, one of which has a design patent in her name. These product innovations were sold into major retailers and are still in market today:

Goody Ouchless Forever Elastics & Goody SlideProof Accessories.

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Goody #DadHairDay Father's Day Event

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Publication Feature:

Dads of Daughters Show They Can Do The Whole Hair Thing

This Is What Happens When Father's Do Hair

Nekisha designed and launched the Goody Girls Trolls collection of licensed

hair accessories in partnership with DreamWorks to support the Trolls movie debut.

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During Nekisha's tenure, she managed product development and innovation for the Soft Goods & Accessories business in addition to design collaborations with BMW, Orla Kiely and a suite of boutique hotel & airline brands.

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Maclaren's BMW stroller, featuring high quality materials and signature design details, launched exclusively at Harrods department store in London, UK.

Maclaren collaborated with London based fashion designer, Orla Kiely, featuring her signature leaf-print design giving the Quest stroller a playful retro twist.

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